Church hospitality in a digital world: How to attract & delight new visitors

June 18, 2025

Hot coffee. Doughnuts. A welcoming smile. There are so many wonderful ways for churches to show hospitality in person to first-time guests and visitors! 

The roots of Christian hospitality reach far back to its inception. Jesus powerfully demonstrated with his life what it means to love our neighbors in a hurting world. With this foundation in mind, church leaders are wondering today, “What does church hospitality in a digital world look like?” 

Most people will visit your website, view your social media pages, and check out your digital presence before they ever walk through the door. 

That’s why it’s important church leaders make necessary updates to their church hospitality online practices. 

With some wise technological upgrades and digital innovations, you can attract and delight new visitors, reach those already at your church, and take a huge step towards engaging the next generation! 

If you’re looking to upgrade your hospitality practices in a digital world, here are helpful insights and church hospitality ideas for your church.

Develop a social media hospitality strategy

A warm digital welcome begins with intentionality, and developing a strong social media presence is a great place to start!

In today’s world, digital hospitality isn’t separate from real-world ministry—it’s an essential part of it. For a great church hospitality idea, consider creating a social media hospitality strategy so your church can grow its social media presence and engage even more people. 

Through Facebook and Instagram, TikTok, and X (formerly Twitter), you can share posts, stories, & reels about your church, demonstrating your church’s mission and impact in your community. You can also use Meta ads to advertise your church to your local area, reaching people right where they are. 

A consistent and engaging social media presence helps build trust and familiarity. When potential visitors see friendly faces, inspiring messages, and glimpses of real community life, it helps to reduce the uncertainty that often comes with visiting a new church. It also offers members an easy way to stay connected, share events, and invite friends with a simple click.

Many pastors and church leaders find social media overwhelming and therefore put it off or avoid engaging with it altogether. But social media is crucial for inviting visitors to your church. 

Pastors today can utilize innovative tools like Pulpit AI to easily convert sermons into digital content—including reels, social posts, blog posts, small group guides, newsletters, and more!—helping you create social media posts in a matter of seconds.

Extending church hospitality through social media is crucial for inviting visitors to your church, as well as keeping members engaged, up-to-date, and informed on all things related to your church ministry.

Use digital tools to manage church hospitality ministry teams

A hospitality ministry is far-reaching and encompasses every aspect of a church visitor’s experience, even before they walk through the door. Your hospitality ministries may include your website, a social media team, marketing strategies, coffee, doughnuts, greeters, ushers, welcome desk attendants, a pastoral care team, volunteers for kids' ministries, follow-up communication, and more!

By using a church communication software, your church hospitality team can streamline people management data, easily identify available volunteers, streamline communication, and manage schedules—all from a centralized dashboard!

Managing your church hospitality ministry is a challenging endeavor. It requires effective communication and a deep understanding of each volunteer’s role and availability. Additionally, it’s important that hospitality ministry teams feel supported and valued in their roles

Utilizing innovative technology is one of the best ways to elevate your church’s hospitality ministry, helping you effectively reach people on Sundays—and all week long!

Keep your church website up-to-date 

An important part of church hospitality today is your church’s website.

Put yourself in your visitors’ shoes and imagine what they experience when they visit your church website. What do you see? Is important information easy to find? Is your website easy to navigate? Is your mission clearly stated? Can you easily find your Sunday morning location & service times? Are there pictures? 

Essentially, the question you’re asking is, “How hospitable is our website?” Analyzing your website from a visitor’s perspective will help you meet your visitors’ needs and answer their questions before they arrive in person. 

If your website is outdated, difficult to navigate, or missing key information, potential visitors may become frustrated and move on—possibly deciding not to visit your church at all.

Keeping your church website up-to-date with pertinent information is a great way to show church hospitality online to visitors and members. For example, one church made a big effort to promote their Easter Sunday service on their website. Four weeks before the service, they updated their homepage with all the information related to their upcoming service, including service times and video promos. They ran ads, sent out invites, and put up signs. When the big day arrived, a record-high number of visitors were there for Easter Sunday! 

Your website is more than just an information hub—it’s often the first impression your church makes. When it’s clear, welcoming, and easy to navigate, it sends a powerful message: “You matter to us, and we’re expecting you!” An up-to-date, visitor-friendly website builds trust, removes barriers, and reflects the heart of hospitality your church hopes to offer in person. 

Investing time and care into your church website isn’t just a tech upgrade—it’s a ministry move that opens doors before anyone ever steps inside.

Engage younger generations online

Engaging the next generation online is another vital part of modern hospitality in the church. 

Young people today–and pretty much everyone–are getting most of their daily information from their phones. Whether it’s the news, emails, ads, or social media, phones are the primary gateway Millennials and Gen Zers experience and interact with the world around them.

That means if younger people don’t see you on their phones… you’re out of sight and out of mind! 

Church hospitality in a digital world means ministry happens online every single day. Gen Zers and Millennials are digital natives, choosing to check churches out online first. Your church’s online presence is often their first impression. 

A warm, welcoming digital environment through social media, a user-friendly website, a church app, live streaming, and thoughtful responses to comments and messages can reflect the same heart of hospitality you show in person. 

By increasing your online brand and digital presence, your church can build trust and invite younger generations into deeper connections, showing them they’re valued and welcome before they even attend a service.

Invite visitors to download your church app

Have you thought of using a church app as a part of your hospitality ministry? In today’s digital age, churches are increasingly recognizing the value of mobile apps as tools to enhance church engagement and streamline operations—helping visitors feel welcomed right where they are. 

Church apps are one of the most effective ways your church can communicate and engage your congregation. With a church app branded to your church, your app serves as a central hub, offering members easy access to sermons, live streaming, group messaging, event planning, and real-time updates. 

Moreover, church apps support administrative efficiency. Features like event registration, volunteer sign-ups, and group management simplify coordination efforts, allowing church staff to focus more on ministry and less on logistics. This operational streamlining is especially beneficial for churches with limited resources.

A church app is a great addition to your church hospitality ministry and strategy. It can enhance communication, streamline operations, and foster a more connected and engaged congregation. 

While adopting new technology requires thoughtful consideration, the payoffs of a church app can be significant, making it a worthwhile endeavor— and an effective strategy for church hospitality in a digital world.

Create an online church calendar 

Life gets busy–really busy. As every parent, employee, student, or caregiver knows, schedules fill up fast, and it’s easy for even the most committed church members to miss an event simply because they didn’t know it was happening. 

That’s why having a clear, accessible, and regularly updated online church calendar is another essential piece of your church hospitality ministry.

An easy-to-navigate online calendar helps your church communicate with clarity. It eliminates guesswork and makes it easy for both visitors and regular attenders to stay informed about upcoming services, events, groups, and outreach opportunities. When people can plan ahead, they’re more likely to show up—and feel confident and prepared when they do.

Hospitality ministry in churches requires careful communication between volunteers and leaders. Digital calendars can also serve your internal teams. Whether it’s volunteers, staff, or ministry leaders, having a shared calendar system keeps everyone on the same page, reducing confusion and missed opportunities. Platforms like Subsplash help sync your events calendar across your website, apps, and more for an easier and more accessible experience.

At its core, an online calendar is more than an organizational tool—it’s an invitation. It communicates that your church values transparency, clarity, and preparation, all of which are key elements of great hospitality. In a world full of noise and distraction, a well-maintained calendar makes it easier for people to say, “Yes—I want to be there.”

Offer a digital connection card

Another powerful way to extend church hospitality in a digital world is by offering a digital connection card. 

Just like the physical cards many churches place in pews or bulletins, a digital version allows first-time guests and regular attenders to easily share their contact information, ask questions, request prayer, or take a next step—right from their phones.

By offering a digital connection card through a QR code scan or a single tap of a smartphone with Subsplash Tap, you create a low-pressure, high-access point for engagement. It’s an easy, non-intrusive way to say, “We’re glad you’re here, and we’d love to connect with you.”

Make sure your digital connection card is short, clear, and easy to complete. Ask only for essential information and be clear about what will happen next. Will someone reach out? Will they be added to an email list? Will they get more info about a specific ministry or event? Clear communication builds trust—and that’s the foundation of any church hospitality ministry.

Follow up via email, text, or phone call

You can also enhance your church’s digital hospitality by following up! A friendly text, email, or even a short video greeting from a pastor or ministry leader can go a long way in making someone feel seen and welcomed. These little touches help turn a digital interaction into the beginning of a real relationship.

Another way to build on this digital connection is by inviting online viewers into next steps within the life of the church. Whether it’s a virtual newcomers’ gathering, an online small group, or simply extending an invitation to attend in person, offering clear and friendly pathways for deeper involvement shows intentional care. When people feel like there’s a place for them—not just to watch, but to belong—they’re far more likely to engage and return.

This is digital hospitality at its best: creating a welcoming experience that leads to lasting community.

Provide easy online giving

Another example of church hospitality ideas includes online giving. When your church makes it simple, secure, and stress-free for people to give online, you're removing barriers and making generosity accessible. Whether it’s a first-time guest who wants to support your ministry or a regular attender who prefers digital convenience, offering online giving makes tithing as easy as possible!

Today’s churchgoers—especially younger generations—are used to digital transactions in every area of life. From ordering coffee to paying bills, they’re doing everything from their phones. If giving to your church isn’t just as simple, you may unintentionally create obstacles. Hospitality, at its core, is about removing obstacles—and digital giving should reflect that same spirit.

Make sure your giving platform is mobile-friendly, easy to understand, and clearly explains how funds will be used. People want to feel confident that their generosity is making a difference. When you share stories of impact—whether through a quick video, social post, or thank-you message—you not only express gratitude but also strengthen the connection between generosity and mission. This builds trust and deepens engagement, which are both central to hospitable ministry.

Online giving is about offering people the opportunity to partner with your church in a meaningful way. When giving is seen as part of the worship experience and not just a transaction, it becomes an extension of spiritual connection and community participation.

Offer live streaming for every service

In today’s digital age, churches are embracing live streaming as a means to extend their ministry beyond the physical walls of their sanctuaries. Platforms like Subsplash Live support church hospitality online, enabling churches to broadcast services in high definition to their app, website, and social media channels—and reaching congregants wherever they are. 

Live streaming serves as a bridge for individuals who, due to health issues, mobility challenges, or other circumstances, cannot attend services in person. By offering a virtual space for worship, churches demonstrate inclusivity and care, ensuring that all members feel valued and connected.

Furthermore, live streaming facilitates real-time interaction, allowing viewers to participate in services through features like live chat, prayer requests, and Q&A sessions.

Live streaming is more than a technological tool; it is an extension of the church's hospitality. By embracing this medium, churches can reach a broader audience, provide spiritual nourishment to those in need, and cultivate a welcoming environment that transcends geographical boundaries. In doing so, they exemplify the love and inclusivity that are at the heart of the Christian faith.

Utilize technology to its fullest advantage 

It’s no secret that church communication strategies have dramatically shifted in the past two decades—including practices related to hospitality.

Your church should utilize technology to its fullest advantage. Yet it’s important to remember that every church is different and may need to practice church hospitality in different ways. Some churches are in rural areas, and some are in large cities. Some churches have 1,000 members and some have 10,000. Some have a large kitchen and others have coffee bars. Some utilize hymnals for worship and others use screens. 

Like people, churches come in all different shapes and sizes. What one church needs won’t be the exact same as another. It’s important to take this into consideration as you’re looking into updating your church hospitality practices in a digital world. 

Gather your leadership team and ask honest questions related to church hospitality and technology, such as: 

  • Are we avoiding using technology? Are we intimidated by it? 
  • How can we make simple upgrades to make life easier for our visitors and members? 
  • Are our online platforms welcoming, clear, and up-to-date?
  • Is our current technology helping or hindering our mission to be welcoming?
  • Are there areas where analog methods are still serving us well—and where can digital tools complement them?
  • Are we reaching the next generation with the gospel? 

At the very least, consider making online giving available to your congregation. For example, Subsplash Giving is a free online giving platform designed specifically for churches like yours. Tithers can give to your church with a few taps on their phone! Making a simple upgrade like this could increase your donations exponentially. 

Taking a closer look at how your church can utilize technology to its fullest potential will help you see hospitality areas that need improvement. But you’ll also avoid the pressure to “do it all” or provide unnecessary innovations that aren’t practical for your church’s situation.

Embodying true hospitality in a challenging world

As a church, your online presence matters and has an impact. Division, negativity, and hostility run rampant in online spaces. But your church can be a source of light, love, and hope —even in the digital space—to all people who need the hope of the gospel. 

Jesus’ form of hospitality was counter-cultural. He was intentional. He was compassionate. He was innovative, and he reached people right where they were. 

Hospitality in the church requires that same intentionality and compassion. But today, modern pastors and church leaders can embody hospitality across a digital spectrum of opportunities. While the Church is not called to be just another form of digital entertainment, you can reach people right where they are to inspire them to come to the most important space—being in-person with a body of believers. 

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Author

Lyndsi Bigbee, Marketing Copywriter

Lyndsi is a lover of words, books, and poetry, and is passionate about the local church. Originally from Nashville, she has served in Methodist, Presbyterian, and nondenominational churches across the U.S. and loves to use her experience to help churches through her work at Subsplash. Lyndsi received her M.A. from Asbury Theological Seminary and is deeply committed to the local church’s role in transforming hearts and lives.

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